$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.


By SAPNA MAHESHWARI from NYT Business Day http://ift.tt/2jGW0FV
via IFTTTCompanies, eager to get their money’s worth, now spend 25 percent or more of the cost of a Super Bowl ad to market the ad itself. January 29, 2017 at 12:00AM

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