PewDiePie Dust-Up Shows Risks Brands Take to Tap Into Social Media

By SAPNA MAHESHWARI from NYT Business Day http://ift.tt/2mcy8bw
via IFTTTOnline stars, called influencers, can connect businesses to coveted audiences, but they can also bring companies closer to topics they’d rather not broach. February 19, 2017 at 12:00AM